08 Curv × We Are Not Friends · Campaign · 2025

Offline by Nature

Director
Alberto Romanos
Creative Direction
Curv Creative Solutions
Production
Curv Creative Solutions

Offline by Nature is a collaboration between Curv and We Are Not Friends, born from the urge to disconnect in order to reconnect, in a modern life full of notifications, emails and constant stimulation.

We produced a campaign film and a teaser, plus one group outing a month for three months through Collserola, each ending with coffee at On y Va. We Are Not Friends also released a collection built around the same idea.

Formats · 9:16 · Photo

Stills ↓

Stills

Group of runners heading uphill through a Barcelona street at the start of the Curv × We Are Not Friends session in Collserola
Hikers walking along a forest trail in Collserola
Motion-blurred group of trail runners on a dirt path in Collserola
Two runners in black climbing a forest path past a stone wall in Collserola
Hiker in a navy t-shirt walking through tall green vegetation and yellow flowers
Smiling woman and man hiking under the trees in Collserola
Man in a We Are Not Friends cap and a Curv jersey
Group of trail runners listening to a briefing before the Curv × We Are Not Friends session